In 2012 Fairtrade Germany and Max Havelaar Switzerland commissioned the study “Assessing the Impact of Fairtrade on Poverty Reduction through Rural Development” to CEval GmbH. It was the first time that an impact study commissioned by Fairtrade entities systematically looked into the impact of Fairtrade on rural development. Fair Trade (FT) as an alternative approach to conventional trade. In 2017 Fairtrade Germany has commissioned a follow-up study to assess the Fairtrade impact development of a period of 5 years on poverty alleviation and sustainable development through payment of a minimum price, democratically organized workplaces, technical assistance, social programming and environmental protection. For this research study, 4th Wheel undertook secondary research and desk reviews, sampling and stakeholder identification, developing survey instruments and translation, interviewing and focus group discussions, field notes and transcripts, logistic support and report writing (summarising findings and observations).
Focus Group Discussions
Ten Seed Technique