Communication for Social Change

A lot of our work centers on institutional communication of organisations. Last year we prepared more than 50 information and communication material for NGOs, Government departments, social enterprises and CSR foundations. Different types of mediums were applied to share information on achieving social development goals in India. We combined old media forms with new media to drive conversations, spread awareness and motivate individual action. We believe new age communication and social networking plays a very integral role in mobilising communities and strengthening people power. The rationale we use to develop communication collateral is shown through the infograph below-